Hersheyween

Is organizing a Halloween at home difficult? Not for those who
lived the quarantine. For those who tried to bake a cake at home,
for example, preparing the goodies is easy.
For those who tried to cut their hair by themselves, fantasy is
not even a challenge anymore.

This is the case of the Hersheyween family, the illustrated family
we created to encourage families across Brazil to have their own
Halloween at home with Hershey's.

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Year: 2021
Agency: BETC HAVAS
Client: Hershey's
Role: Art Direction & Design