PETRA BAG

One of the biggest concerns of Brazilians during Carnaval is to carry their most important items safely to the festivities. For this reason, we used the same material as the bags that carry Petra's most precious beer item, the Petra Malte, to make the Petra Bag.
Made to carry the most precious things people have for the party such as cell phones, keys, and wallets. And to match Carnival looks.

︎

Year: 2023
Agency: BETC HAVAS
Client: Cerveja Petra
Role: Art Direction