C4 Pets

The car for all species of families.

Pet father, pet sister, pet cousin, pet aunt... To launch the new Citroën C4 Cactus, our approach was to focus into the family relationship that people have with their pets. After all, each family is unique and C4 is the SUV that has everything to be suitable for every one of them.

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Year: 2023
Agency: BETC HAVAS
Client: Citroën
Role: Concept & Art Direction

︎ Effie Latam - Gold (David versus Goliat)

︎ Effie Brasil - Silver (Film)

︎ Prêmio Profissionais do Ano - Shorlisted (Film 30'')