Quick tip: the desktop version is way better than mobile. ︎
BadWords
In Brazil, 59% of female players (gamers) hide their gender during
the game to avoid harassment, because 70% of men criticize their performance, but even with this number, women do not give up
on playing. To change that, Coca-Cola will turn harassment and
cursing into rewards for the girls.
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Personal Project
Year: 2022
Client: Coca-Cola
AD: Matheus Távora
CW: Larissa Alana
